Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. With new marketing channels like social media popping up almost daily, opportunity is knocking. This means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis. With content as currency in the information economy, it’s critical for your site to make an impression.

Why Content Marketing?

Besides being an essential component to your online presence, content can help you:

  • Establish yourself as a thought leader: By producing content that offers value, you’re establishing your credibility within your industry. That credibility can positively influence your bottom line. As you start to create quality content that provides value for your leads and customers, you work to build credibility and authority with your target audience. You have to show your site visitors that you understand your business. This will encourage them to trust your advice and guidance when it comes to products and services that can add value to their lives and businesses.
  • Perhaps one of the greatest benefits of content marketing is that it helps your company drive more conversions over time. Research shows that companies who create consistent marketing content experience conversion rates that are nearly 6 times higher than their competitors who don’t focus on content marketing. This shows that tough content marketing often requires a significant investment of time, money, and resources, it eventually pays off by leading to more conversions.
  • As you answer questions with authority, provide guidance, inform, and entertain, you’re also earning trust, which can make all the difference in the success of your business as a whole. If you want to encourage repeat business and turn customers into brand advocates, it’s vital that you nurture your current customer relationships Trust matters.
  • Increase search engine traffic:
    Publishing consistent blog posts that are engaging and effective can help you bring more traffic to your site over time. In fact, according to HubSpot, companies that published more than 16 blog posts per month got almost 3.5 times more traffic than those that only published 4 or fewer posts. If you want to improve site traffic, publish quality blog content more often on a more consistent schedule. The content you put out there has the potential to earn links, especially if it’s done well. More links? More votes of confidence in your site – and increased search engine rankings.
  • Many consumers turn to search engines when they are looking for a product or service. SEO is the process of optimizing your site to rank higher on the search engine results page (SERP). The more quality content you have, the better your SEO. The more optimized your site is for search engines like Google, the more visibility you will have online remember, contents are sharable.
  • Many times, it can be difficult to show the human side of your business. However, your content allows you to make a more personal connection with your leads and customers while showcasing your brand voice and character. Don’t be afraid to put a little personality in your blog posts, videos, social media posts, or other types of content.
  • Build brand awareness: 
    Let’s face it. There are consumers out there who are a perfect fit for your products or services, but they haven’t yet gotten the opportunity to learn about your brand. By creating useful content that provides value for your target buyers, you can work to engage these leads and help build awareness for your brand. Brand awareness is one of the most important benefits of content marketing. Not only are you establishing a community around your brand through developing great content, but you’re also earning social proof as your content is shared across multiple social media platforms.
  • Earn links:
    You have a short amount of time to engage consumers once they’ve landed on your site. The more quality, engaging content that you provide on your website, the more reasons your visitors have to stick around. Content helps engage, entertain, and educate them so they better understand the value that your brand can provide. Getting press and editorial links are great too. With our PR outreach activities, we’ll help you get your content in front of influencers in your industry.
  • Content marketing is more cost-effective than many other digital marketing tactics and also helps to reach a specific targeted audience.
READ  Digital Marketing Trends For 2019

The benefits are clear. Content is essential to your strategy – and we’ll help you develop it, in all its forms.

At Techshawe solutions, our Content Marketing services include:

  • Infographic Content
  • How-to Guides
  • Explainer videos
  • Graphic designs
  • Website Content
  • Blog Posts
  • White Papers
  • Newsletters
  • Proposals

Not sure if what you need makes the list? Give us a call and we’d be happy to discuss your content marketing needs.

161 thoughts on “Content Marketing”

  1. I actually wanted to compose a simple comment so as to appreciate you for the fabulous solutions you are giving out here. My time-consuming internet look up has at the end of the day been paid with reliable insight to talk about with my friends. I would repeat that many of us readers are extremely blessed to be in a wonderful website with so many lovely individuals with helpful plans. I feel rather blessed to have encountered your entire website and look forward to some more enjoyable times reading here. Thanks a lot once more for all the details.

  2. I precisely had to thank you so much once again. I’m not certain the things I would’ve done in the absence of the actual solutions shared by you about that area. It had been a real challenging difficulty in my circumstances, however , seeing the skilled fashion you processed it forced me to leap for joy. Now i’m happier for the support and thus pray you know what an amazing job you were carrying out instructing many people all through your web site. More than likely you’ve never encountered all of us.

  3. Hi, I do think this is a great website. I stumbledupon it 😉 I may
    revisit yet again since I book-marked it. Money and freedom is the best way
    to change, may you be rich and continue to guide other people.

    male enhancement reviews

  4. Pingback: Google

  5. Pingback: cannabis culture

  6. Pingback: Google

  7. Pingback: Blessed CBD

  8. Pingback: girl using dildo

  9. Pingback: best realistic dildo

  10. Pingback: beste rijschool rotterdam

  11. Pingback: Dank Cartridges

  12. Pingback: professional hairdressing scissors

  13. Pingback: left handed scissors

  14. Pingback: Facebook

  15. Pingback: hairdressing scissors icandy

  16. Pingback: yasaka scissors

  17. Pingback: Contact Details

  18. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your site? My blog is in the very same area of interest as yours and my visitors would certainly benefit from some of the information you provide here. Please let me know if this ok with you. Many thanks!|

  19. Pingback: icandy hairdressing chinese scissors

  20. Pingback: cbd oil Australia

  21. Pingback: what's the quickest way home

  22. Pingback: realistic dildo

  23. Pingback: get money


  25. Pingback: Ants control service

  26. Pingback: waterproof vibrator

  27. Pingback: Solar inverter

  28. Pingback: mens rings online

  29. Pingback: top rabbit vibrator

  30. Pingback: app download for pc

  31. Pingback: free download for windows

  32. Pingback: free download for windows 8

  33. Pingback: app for laptop

  34. Pingback: apps download for windows 7

  35. Pingback: free download for windows 10

  36. Pingback: free pc games download

  37. Pingback: free pc games download

  38. Pingback: apps for pc

  39. Pingback: free download for windows

  40. Pingback: free download for windows

  41. Pingback: app download for windows

  42. Pingback: apps for pc download

  43. Pingback: app for pc

  44. Pingback: games free download

  45. Pingback: app for laptop

  46. Pingback: free download for pc

  47. Pingback: app download for windows

  48. Pingback: games free download for windows 7

  49. Pingback: free download for windows 8

  50. Pingback: virtual card for paypal verify

  51. Pingback: moonrocks

  52. Pingback: Rick simpson oil for sale

  53. Pingback: cannabis oil for sale

  54. Pingback: الدراسة في أوكرانيا

  55. Pingback: hairdressing scissors matsui

  56. Pingback: ban hoc thong minh

  57. Pingback: Social Security Planning

  58. Pingback: best CBD oil

  59. Pingback: cash for scrap cars calgary (403) 390-0585

  60. Pingback: minoxidil 15%

  61. Pingback: elite chinese scissors

  62. Pingback: best CBD oil

Leave a Comment

Your email address will not be published. Required fields are marked *