Nigeria

The Effect Of Digital Marketing On Political Campaigns

Data-driven digital marketing has moved into the center of Nigeria political operations, along with a growing infrastructure of specialized firms, services, technologies and software systems. We identified the prevailing digital strategies, tactics, and techniques of today’s political operations, explaining how they were employed during the most recent Nigeria election. Finally, we explored the implications of their use for democratic discourse and governance, discussing several recent policy developments aimed at increasing transparency and accountability in digital politics.