Digital Marketing Gurus Share Their Number 1 Tip For Business Growth.
New business owners have numerous goals when they’re starting out, including rapid business growth and recognition for their fledgling venture. But overnight success isn’t often the standard: There’s really no short cut to instant results, and nothing is guaranteed.
Growing your business is often a necessity for your business’s survival and your economic well-being. If you’re struggling to grow your business, there is light at the end of the tunnel However, there are ways to reach growth milestones that can catapult a business to success.
We asked some digital marketing gurus and featured some business leaders to share their tips for accelerating business growth.
1. KNOW YOUR COMPETITORS
Business Father is a digital agency known for giving actionable resources which not only give you the information you need but also tell you what to do with it!
He believes that when a business fails, there could be plenty of reasons for that happening. However, with the right amount of confidence, creativity, passion, and persistence, you can accomplish anything.
Ultimately, people get bored and they lose confidence. The initial excitement of starting a new venture wears off, then you start looking at what your competitors are doing better than you and how far along they are compared to you and you get disheartened. This is when everything starts to go downhill.
You should never start a business in the first place without knowing exactly who your competitors are and having a solid plan on how you’re going to overtake them, how you’re going to do things better than them and how long that is going to take you. If you have those things in place, you will have no reason to lose excitement or confidence until you have exhausted all possibilities.
If this helped you out, please consider following @businessfather for more helpful tips for business growth!
While agility is an important quality for a startup, you can’t fly by the seat of your pants when you’re running a business. Planning your next step, even if that means anticipating all possible scenarios, is the best way to stay grounded and secure as your business evolves.
“Set the foundation in place, water it and watch it grow,” Davis said. “If you do the foundational work, when you experience growth, it won’t be that difficult to adjust, since the hard part is already done.”
2. Leveraging The Power Of Digital
Wale Adetona is a well known digital marketer, entrepreneur, and convener. He advises entrepreneurs to leverage the power of digital as it is key to business growth in this era. And to do that, you’ll need some basic skill set that includes but not limited to Content Marketing (Blogging & Article Writing), Pay-Per-Click (PPC) Marketing, email marketing, and the ability to use some free digital tools.
In this age, people create news, ideas, and entertainment, as well as consume them, enabling connectivity and interactivity amongst individuals and groups. If this helped you out, please consider following @iSlimfit for more helpful tips for business growth!
3. Stay Updated With Digital Marketing Trends
Digital marketing in Nigeria is certainly on the rise. The world is changing, and technology is taking the steer. Today, everything is going digital. From entertainment, sales, health, advertising, currencies, banking, agriculture, and even real estates. If you are looking to grow your business, you need to keep up with the evolving scene and stay updated with the evolving tech trends such as
- Social Media Stories
- Google Adwords
- Video marketing
- Voice search
- Visual search
- Customer-Centric Marketing
- Artificial Intelligence
You might as well focus on your the inherent part of your company and get a digital marketing agency to grow your business online. To do that, your organization and employees need to be laser-focused on growing the business, growing it fast and sustaining that growth. As the leader of your company, you need to stay laser-focused on growth.
Your team will look to you in times of hardship, and you must remain positive. There will be plenty of ups and downs throughout the process, but you need to keep your end goal in mind.
If this helped you out, please consider following @techshawe for more helpful business tips!
4. Increase Your Leads
Growing a small business takes a lot of sweat, hard work, and sleepless nights. When you have your own business you have multiple options to increase your profits. Because that’s what everyone wants.
You can grow your business by increasing the number of qualified leads. The process that you use to attract interested prospects to your business. If five out of 10 prospects end up buying from you and you can increase the number of people coming in from 10 to 15, you will increase profits by 50 percent.
If this helped you out, please consider following @BrianTracy for more helpful tips for business growth!
5. Apply The 10x Rule
Grant Cardone believes that the biggest mistake most people make in life is not setting goals high enough. Taking massive action is the only way to fulfill your true potential. The 10X Rule is based on understanding the level of effort and the level of thinking required to succeed.
For businesses to grow, you should;
- Set targets for yourself that are 10X greater than what you believe you can achieve.
- Take actions that are 10X greater than what you believe is necessary to achieve your goals.
People will say, “success isn’t everything.” No shit. Of course, success isn’t everything. But it is important. And diminishing that importance with saying like “success isn’t everything” gives you an excuse to limit your vision of success for yourself and the actions you take.
It is your duty to be successful. Do not view success as an option.
If this helped you out, please consider buying his book THE 10X RULE for more helpful business tips!
6. Increasing Your Value
If you could buy shares in yourself, how much would you and other investors buy?
What’s up my Masters? It’s a hypothetical question to ask but think about it. When you buy shares in companies like Apple or Amazon because you see perceived value there. So how do you value yourself? Most importantly, how do you increase your personal value over time?
For me there are two main ways to do this, the first is through knowledge. To increase your knowledge in a specific niche by studying books, courses, masterclasses, mentorships, etc.. This will significantly increase your own awareness and your skillset to be able to further provide value to others, therefore increasing your own personal value
The second is the results. Once you’ve shown you have the knowledge, how do you back that up with the results you have achieved throughout your life. For many of us, the best result we get in life is through studying for a degree, we get the degree and then we never learn anything new for the rest of our lives, therefore our value is capped.
How about you go and create a business to serve as many people as possible. Today I have a business that serves people in 30 countries around the world, this is a perfect example of when knowledge achieves results!
If I could buy shares in YOU, how much would you charge based on your perceived value? If this helped you out, please consider following @mitchsmastermind for more helpful business tips!
7. Invest In Marketing
For new businesses to achieve exponential growth, Marketing has to be 80%. Investing in advertising to leverage a particular name, brand or company is indispensable.
Instigating the engagement of your consumer public, regardless of the medium of publicity, contributes directly to the loyalty of your service as your customer, since good marketing generates a good reputation and, consequently, the attraction and increase of its public.
8. Identify The Non-Conformists In Your Organization And Empower Them.
The reason why a lot of groundbreaking CEOs seem crazy and weird is that it takes a non-conformist to produce the unusual and new. Therefore, to grow your business, the first step is not looking for funding but identifying the non-conformists in your organization and empowering them with four things.
- A project
- A team
- A political cover
- And a budget
As a CEO, your organization cannot grow beyond the ingenuity and contributions of your staff. You can’t be everywhere and do everything. You will burn out and business growth will stall.
Oh, and by the way, in this market, more often than not, you will need to train your own people and design customized retention strategies. Alternatively, be prepared to run through a lot of staff before you eventually find one or two you can grow with.
Like anything else in life or in business, you have to put in the time if you’re looking to reap the benefits. Don’t focus on the short-term outcome of your work. Look to the long term. Build sincere value and look to help your customers. Genuinely care, that should be the foundation. After that, it is then simply a matter of taking action and putting in the work to scale.