Impact of Blockchain on Digital Marketing

One of the major areas in which blockchain is exploding is digital marketing. Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets.

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Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. With new marketing channels like social media popping up almost daily, opportunity is knocking. This means that content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis. With content as currency in the information economy, it’s critical for your site to make an impression

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The Effect Of Digital Marketing On Political Campaigns

Data-driven digital marketing has moved into the center of Nigeria political operations, along with a growing infrastructure of specialized firms, services, technologies and software systems. We identified the prevailing digital strategies, tactics, and techniques of today’s political operations, explaining how they were employed during the most recent Nigeria election. Finally, we explored the implications of their use for democratic discourse and governance, discussing several recent policy developments aimed at increasing transparency and accountability in digital politics.

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