Leveraging IVR In Digital Marketing

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IVR Interactive voice response communication concept.

Interactive voice response -IVR is a technology that allows a computer to interact with humans through the use of voice and DTMF tones input via a keypad. The payor can dial a toll-free telephone number and quickly access their account information. This technology can also prompt you for multiple languages.

How Does IVR Work?

An IVR application provides pre-recorded voice responses for appropriate situations, keypad signal logic, access to relevant data and, potentially, the ability to record voice input for later use.


According to which keys are pressed, the system collects the information obtained to offer your users the best answer suitable to their needs.


Techshawe currently runs campaigns with (IVRS) that accept a combination of voice telephone input and touch-tone keypad selection and provides the appropriate responses in the form of voice, fax, callback, SMS, email and other contact methods. With our technology, IVR systems can hand off a call to a human being who can view data related to the caller on a display.


If your organization is like most, you’ve set higher revenue targets for 2019. With, IVR which enables your reach many callers simultaneously, not one-by-one, with giving and take information on discounts, coupons, deals, promos etc, your organization is sure to increase revenue.

It allows customer service to be provided 24/7.

customer service

With IVR, your customers are no longer waiting on hold. They are selecting prompts that can help them get answers to questions or check on the status of their order. IVR provides powerful ways to improve engagement with customers. It provides the professional phone support you need to grow and scale your business.

It saves time for the user.

Depending on the type of company you run, IVR can help customers if they want to pay bills online or check their balance. It also responds to customers’ needs without the need for extra phone support thereby reducing waiting time and transferring to the right person to speak with.

Users don’t have to worry about the wait time or some elevator music. Customers feel more valued because they receive fast assistance with no negative sentiment whatsoever.

Improves the business efficiency and performance of your employees


With IVR, employees handle the more complex, meaningful requests from your customers, which means more variety and challenge in their work and more reliance on their knowledge and skills. Each employee feels less like a rote button-pusher and more like a consultant who specializes in your company’s products and services.

It also reduces operational cost

IVR system can handle and solve thousands of calls simultaneously, fewer employees are required to manually answer the calls. The capacity to answer more calls without staff changes, staff hours, telephone charges will significantly reduce operational costs.

According to which keys are pressed, the system collects the information obtained to offer your users the best answer suitable to their needs.

Brand Awareness

brand awareness

A commercialized IVR system can passively build brand awareness through positive interactions with the customer, and actively promote a positive image of your brand by informing callers about products, services, and special deals/sales they might be able to take advantage of in the future.

If your organization is yet to leverage this technology, get in touch with us now! Yes, we can help you push it out there and start building the customers you need.

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saefhenry osas

About saefhenry osas

Saefhenry Osas is a digital marketing expert. When she's not too busy coming up with content ideas and promoting brands, you can find her at the movies, by the beach, a good restaurant or spending time with loved one's Yea!

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