SEO; How To Improve Your SEO Ranking

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

how to improve your seo ranking
seo ranking


Relevant content should have value for the target audience. At its most basic, relevant content marketing material is information that your target audience finds useful.
Relevant texts are extremely important for search engines like Google. This is because the search results are supposed to match users’ different search queries as exactly as possible. The ultimate aim is satisfying user experience. This game is not simply altruistic – because search providers are also commercial enterprises who are trying to generate revenue via paid advertisements on the search results pages. The closer the results match a search, the more trust users will have in the results, and by extension in the search engine itself.

Relevant content plays a decisive role in the on-page optimization element of search engine optimization. Improving how well content addresses targeted keywords is one of the main tasks of this part of SEO. Just adapting the content of an internet site, for example for a category or article, can improve the position of a keyword. It is in this context that the term “holistic” content is often used. Content of this nature covers all aspects of a topic and gives users clear added value, by providing solutions for the problems or questions behind their search query.


Content Relevance is an important ranking factor, but it is still just one of more than one hundred factors that search engines like Google use in their algorithms. It is the combination of all factors that is the basis for good positions in the search results.

A short example can be used to demonstrate this: The content of a website could be highly relevant to the topic, but if the page takes far too long to load and is not optimized for mobile, then it will probably still not be able to rank highly in the mobile SERPs.


content -seo

Keep your contents fresh and updated.
While content consistency may seem like a nice-to-have, the reality is that it’s essential for creating the kinds of positive customer experiences that companies need to foster to maximize their success.
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.


Metadata is “data [information] that provides information about other data”. Many distinct types of metadata exist, among these descriptive metadata, structural metadata, administrative metadata, reference metadata, and statistical metadata. It lives and works behind the scenes in the HTML of web pages. The metadata we use most for SEO speaks to search engines directly from each page crawled, to communicate important information or request specific action. Because it’s not immediately visible, metadata can seem foreign.


1. Title – The title tag is the title text that is shown in search engine listings. I know that this is not necessarily a meta tag, but it similarly functions like one.

<title>Title text here</title>

2. Description – The meta description tag is where you would want to put your site’s summary. This is where you put what your site is all about and what you are offering people. It should not be too long because the search engines only read up to a certain number of words.

<meta name=”description” content=”This is where you put your site’s summary”/>

3. Keywords – The meta keywords tag is where you put all of the keywords you use in your site. This is basically where you want the words which will take you to the top of the SERPs page to be. Your keywords are important. Even if you take away all of the other words, the user should be able to know what your site is all about when they read your keywords


Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas Techshawe Digital Marketing” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

links within texts

Always use descriptive links by linking keywords. It not only improves search engine optimization but also adds value to your readers, including those with disabilities or who are using readers.

These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:

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saefhenry osas

About saefhenry osas

Saefhenry Osas is a digital marketing expert. When she's not too busy coming up with content ideas and promoting brands, you can find her at the movies, by the beach, a good restaurant or spending time with loved one's Yea!

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