Whatsapp marketing is something some of us do already. It’s clear that businesses can’t afford to ignore messaging apps. Apart from the rapidly growing user base, these apps provide two key functionalities that traditional networks don’t—personalization and authenticity. Business is based on building relationships, and all relationships start with conversations. Considering this, it’s easy to see how messaging platforms like WhatsApp can be of huge help to brands.
Why use WhatsApp to market your business in the first place?
- The Whatsapp service is currently used in 109 countries.
- 70% of Whatsapp users use the app on a daily basis.
- Each day 100 million voice calls and 55 million video calls are made.
- 175 million people actively use the Whatsapp Status function.
- The application is available in 53 languages.
While WhatsApp is a great platform for your business, there are a few limitations that come along with it. For instance, WhatsApp doesn’t support ads, nor does it have the concept of a business account. This means that brands will have to be more creative in the way that they approach potential customers through the platform. So how can you enhance your business reach via WhatsApp marketing?
Build engagement by creating a brand persona to chat with users.
Whether through chat, voice calls or video calls, WhatsApp offers you the opportunity to assist your customers and resolve their doubts in real-time. Through this strategy, you not only manage to improve the quality of your service but also allow you to be loyal to your audience through direct and personalized treatment. You can also use WhatsApp to take orders from your customers or provide them with special discounts.
In this regard, we recommend you take advantage of Whatsapp Web to optimize your communications. It is about the desktop version of the application, which enables you to use the keyboard, microphone and PC camera, which is much more comfortable and productive.
It may also be a good idea to use WhatsApp Web to optimize your service. Using your computer’s keyboard and webcam will allow you to provide unparalleled support to your users. Customer support representatives can pitch the brand message and service policy through WhatsApp. It is a great medium to help clients come to know about the brand’s vision and products. This attracts clients and makes sure to retain them in the long run.
Fully utilize WhatsApp’s features
WhatsApp does provide a way to add a click-to-chat link to your website, email signature, or social media pages that makes it easy for people to start a conversation with your brand. Add an automated welcoming message to let your clients know you are away and will respond as soon as you can. status feature, which allows you to upload posts as statuses that disappear after 24 hours.
WhatsApp also has a payments feature, that allows you to send and receive money through the use of UPIs. The first time you use WhatsApp payments, it’ll ask you to set up your UPI, after which you can receive money, or send refunds to your customers. However, this will only work if your clients have WhatsApp payments set up as well.
You can use broadcast lists and groups this if you want to be less aggressive in your marketing, but it’s also a great way to announce flash sales or offers to your customers. Share your location with enquiring customers.
Provide quality messages
It is wise to understand that your customers have entrusted you with their telephone numbers, it is essential that you provide quality and respect in your communications. Try not to;
- Disturb by sending too many broadcasts
- Ignore inquiries no matter how absurd they sound.
- Mispell [typographical error]
Keep these in mind. Be
- Clear and Concise
- Relevant (do not deviate from the topic)
- Orthographically correct
Besides it is very advisable to send a single message with many paragraphs, instead of sending several separate sentences, since the reception of these is usually very annoying (be aware that each of your messages sends a notification on the mobile of your customers, And you do not want to disturb them).
Create a strong and unified database
Start by designing an appealing promotion message to attract customers. They could give a freebie, podcasts, article, have a contest or offer a discount on service in order to motivate users to send contact information promptly. They will connect with your team on WhatsApp to receive such offers in the future too. Once clients join an organization’s WhatsApp database, they remain in constant touch. It is vital for marketers to create a strong and unified database to target the most audience!
Marketers need to constantly harness the power of technology to capture new customers. WhatsApp is a perfect platform to create marketing campaigns targeting small scale audiences. Using the right market strategy and tools as well as utilizing all features will help achieve desired objectives and conversions.