Digital marketing in Nigeria is certainly on the rise. The world is changing, and technology is taking the steer. Today, everything is going digital. From entertainment, sales, health, advertising, currencies, banking, agriculture, and even real estates.
In 2018, Nigeria had 92.3 million internet users. According to © Statista 2019, This figure is projected to grow to 187.8 million internet users in 2023.
If you’re reading this article, you are likely ready to take your business marketing forward and to keep up with the evolving scene, you need to stay updated with the evolving tech trends. Digital marketing companies like ours work constantly to research consumers and what makes them engage with brands in the easiest and most beneficial way possible.
That said, here are some trends to pay attention to or start applying going forward.
- Social Media Stories
- Google Adwords
- Video marketing
- Voice search
- Visual search
- Customer-Centric Marketing
- Artificial Intelligence.
Social Media Stories
People love to tell stories just as much as they love to watch other people’s stories. A good way to market your product or service is to put ads where users are known to hang out. Just think about it, the feeds are continuous and the stories are temporary.
People, individuals, businesses all want a way to share moments without the fear of been labeled or tagged the way the feed posts and photos are. It is easier to tell your stories now whether they are real or not. Various platforms have placed stories as their forefront, besides, the more people view them, the more money they make. We are waiting on Twitter to follow suit by the way.
The field of digital advertising, and more specifically advertising with Google Ads, is becoming more and more specialized. Google ads is basically an online advertising auction. Bidders, or in our case advertisers, bid on keywords that allow our ad groups to rise to the top of Google pages, and thus be found by searchers. PPC ads are especially useful in highly competitive industries where Google pages are intensely congested with vying results especially when your website is new or have not invested much in SEO. There are new updates to google ads such as Google guarantee and Adlingo.
Google Guarantee is remarkable. It’s my new favorite addition to Google. What I love most about it is its ability to give users more trust in our company. It’s a great way to build credibility and give your clients peace of mind. The insurance also gives us more motivation to work harder in order to satisfy our clients. Google’s latest addition to the ad scene is AdLingo, a marketing platform that allows advertisers to use any chatbots of their choice across the Display Network. Similar to how chatbots work, these assistants are designed to lead users through interactive conversations in real time – without having to click through to the advertiser’s website. Ad costs will be measured by CPM (cost per impression
Real success requires real experts. A professional agency such as ours will help you discover how incredibly profitable Google Ads advertising can be. Our advice for 2019: talk to an expert! talk to us!
Ever since video marketing made its way into inbound marketing more prominently
Voice search in 2019 is significant and growing, but as it stands, conventional search application remains strong. However, traditional search is breaking down as more and more voice search options gain their grounds. Based on the rising trend in vocal search stats from 2017, we have more than enough evidence to realize where this show will next travel. In Nigeria, voice search growth is continually being discussed, as well as being implemented. Online Marketers now understand that voice searches matter, and they are taking the time to adapt their online business before they get passed by.
Visual search is an emerging development in the world of artificial intelligence (AI) and machine learning (ML) which has the potential to revolutionize how consumers find and buy products. By streamlining how we search, companies can move closer to the instant gratification that many consumers demand.
We are seeing brands taking the first steps towards creating an interpersonal platform such as the chatbots and voice assistants that are capable of understanding and responding accurately to supports and requests. Brands are beginning to apply the chatbots to make the path to converting much simpler and livelier whatever their business goals might be.
Customers are what bring life to every business. Without them, a business will not succeed. That’s why there’s a consistent increase in marketing efforts targeted specifically for customer attraction and retention. Customer–centric marketing is a marketing approach designed around customer needs and interests. It is about prioritizing customers over any other factor, using a blend of intuition, common sense, and solid data about customer behavior.
Brands are starting to realize that they have to move themselves away from the center of the message and use digital marketing technologies to adjust their message for the specific customer they want to reach. Customer-centric marketing will not only put the customer at the center of the story but actually connect with that customer in a meaningful and relevant way.
Over the years, marketers were for some reasons hesitant to complement Artificial intelligence (AI) in their digital marketing approaches. Fast forward to 2018 and now, digital marketers have gained a lot more assurance using AI. AI tools will keep evolving to a point at which they are able to surpass humans in certain aspects to revolutionize digital marketing in all ramifications. Artificial intelligence is basically everything we listed earlier including personalized marketing campaigns, business insights, user experience, retargeting. digital advertising, web design, email marketing, user experience, searches and so on
Artificial Intelligence holds an extraordinary future in the area of digital marketing. AI gives a satisfying experience to customers, empowers predictive analysis, and targeted marketing that will without a doubt offer higher ROI to the businesses.
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