One thing I have learned from my years of experience in digital marketing is that retailers will continuously expect consumer’s changing behavior and innovate constantly if they want to remain …Read More
In acquiring customers, you first need to identify your buyer personas by segmenting and further personalize your client’s needs. Buyer personas are detailed profiles about your customers and are based on certain parameters such as location, gender, age, income level, etc.
This information gives you the ability to personalize your messaging based on different segments; ensuring your contacts receive information relevant to them.
A commercialized IVR system can passively build brand awareness through positive interactions with the customer, and actively promote a positive image of your brand by informing callers about products, services, and special deals/sales they might be able to take advantage of in the future.Read More
Why use WhatsApp to market your business in the first place?
The Whatsapp service is currently used in 109 countries.
70% of Whatsapp users use the app on a daily basis.
Each day 100 million voice calls and 55 million video calls are made.
175 million people actively use the Whatsapp Status function.
The application is available in 53 languages.
Programmatic is the new digital form of globalization. The borders, walls and obstacles once capable of preventing holistic customer tracking online and offline are now forever demolished.Read More
There are more job opportunities in the digital marketing scope such as conversion rate optimizer, graphic designs, web design and lots more. If you are looking at getting started with your digital marketing career, get in touch with Techshawe Solutions Limited.Read More
Hashtags work. They help increase your social media presence as they make your content viewable by anyone who has an interest in your hashtag as it goes beyond just your followers. Hashtags can help you build a brand for your business or yourself by engaging with customers and joining the conversation about what’s trending.Read More
The only way to find out is to do what you are doing – create a website, update with relevant contents and see what happens. Patience pays off I promise. It is possible all of this requires just a sprinkling of fairy dust and a tiny bit of luck. But you have that too, right? Just take my advice: get started – today! – and be persistent. It’s a long game, but you can definitely emerge a winner.Read More
One of the major areas in which blockchain is exploding is digital marketing. Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets.Read More
Like anything else in life or in business, you have to put in the time if you’re looking to reap the benefits. Don’t focus on the short-term outcome of your work. Look to the long term. Build sincere value and look to help your customers. Genuinely care. That should be the foundation. After that, it’s simply a matter of taking action and putting in the work to scale.Read More